NRRT 671 - Strategic Management for Travel and Tourism

Students will gain an understanding of:

The strategic process in business management within the context of travel and tourism
Internal and extrnal analysis of a travel and tourism business
Strategic choices and what those choices mean within the context of a travel and tourism business
The importance and application of an analysis of risk and its management within the context of a travel and tourism business.

Section 801

Optional

• Strategic Management for Tourism, Hospitality and Events (Taylor & Francis Publishing), 3rd Ed. (2019)
  Evans, N.
  ISBN: 9781138345942
  Not available at the CSU Bookstore