Course Objectives:
- To privide an overview of the major statistical techniques used by tourism researchers
- To provide guidelines for understanding what types of statistical techniques are appropriate for analyzing selected types of tourism research questions
- To learn how to conduct data analysis using IBM SPSS (i.e., Statistical Package for the Social Sciences)
- To provide experience interpreting SPSS computer printouts and constructing data tables/figures for communicating with technical and non-technical audiences
- To provide assistance and experience in critically evaluating statistical analyses presented in published tourism literature
Prerequisite
Must be enrolled in one of the following Levels: Graduate (GR) OR Professional (PR)
